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Launch of industry leading membership programme "All In"

Added: 18 September 2014

Ipswich Building Society announces launch of industry
leading membership programme "All In"

All In web

Ipswich Building Society has announced the launch of "All In" its new brand for membership. It is believed that no other Society has branded its offering of membership before. This new brand aims to communicate to members the clear and distinct benefits of membership of a building society versus a bank and in particular, that of being a member of Ipswich Building Society.

"The principle of membership is the cornerstone of the building society movement", says Paul Winter, Chief Executive, Ipswich Building Society. "However, very few members of building societies realise that they have this status and that as a result they own part of the business. We want to help our members to embrace their membership status and to become more involved.

"We've decided to create All In to communicate the facets of membership to our members. The brand aims to make membership valuable and understandable. It does this through explaining how a building society operates differently to a bank and how members own the business, how we are committed to excellent service and will be publishing our satisfaction scores online, encouraging members to share their community causes and growing our programme of member events to local performances and places of interest."

Paul continues, "We believe by bringing membership to life in this way we can demonstrate why it is better to be a member of a building society over a bank."

 

All In has four strands:

Ownership – as a member you have a share in the business and this ensures we continue to act in your interests. As a member, you can monitor our performance, ask questions about how we're run and vote on important decisions.

Volunteering – we want to help members share causes that they care about and increase volunteering as a result.

Events – tailor made for our members to enjoy the finest attractions, arts events and places of beauty in Suffolk.

Feedback – we are providing more ways for members to feedback to us online, on iPads in branches, via the phone and publishing our satisfaction scores, comments and resulting actions on the Members' Lounge of our website.

 

All In will launch on Tuesday 23 September with a range of activities across the Tower Ramparts, Sudbury, Saxmundham and Halesworth branches, further details beneath:

Tower Ramparts

  • 11am: New Wolsey Theatre, performance of Midsummer Songs
  • 12pm: Sensing Change, sign language demo and talk
  • 2pm: Diabetes UK, talk
  • 3.30pm: Ed Nicholls, ghost tour

Saxmundham

  • 11am: Suffolk Wildlife Trust, hedge-hog talk
  • 1pm: Donna Triggs, Celtic harp

Sudbury

  • 11am: Gainsborough House, talk
  • 3pm – Nigel Amies, historical educator, performing the role of a WW1 soldier

Halesworth

  • 10.30am: Halesworth Museum, Show and Tell
  • 12pm: James Knox Whittet, President of Suffolk Poetry Society to read and sing poetry + Gaelic songs

 

The All In membership is for all borrowers and savers with £100 balance or more. For more information on this and launch day activities please visit www.ibs.co.uk/ or follow us on Twitter @IpswichBuildSoc

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